Social Media Marketing

1 Year Program
Calspan

Students will learn the variety of social media platforms available to businesses, learn how to build a company’s brand, increase sales in e-commerce spaces, and drive website traffic. Students will explore ways to engage exisiting customers, reach new ones, and analyze analytics and demographic information that allow marketers to track the success of their efforts and identify more ways to engage.

Program Highlights

Bring business marketing concepts to life in creative ways
Utilize technologies that we use every day to build brands, cultivate customer relationships, and drive business growth and initiatives

College Agreements

Additional Information

This is a one year program

Classroom Information

Large class size (24+)
Must be able to handle working independently and in a group setting
Students must take a shuttle from Harkness to their classroom at Calspan

Program Considerations

Able to sit still and focus on a specific task for an extended period of time
Able to organize and complete multiple assignments at a time
Able to reflect upon constructive criticism
Able to sit at a computer for 2+ hours
Responsible and ethical use of technology and equipment
Work independently and with a team

Instructor Information

Calspan Career & Technical Center
(716) 558-5565

Paul Ceppaglia